Wednesday, October 14, 2015

The millennial markets.

The millennial markets.

Oct 15, 2015.

The millennial markets is becoming the mainly business focus to acquisition. The millennial tends to people in between 18-34 years old ( We know well that in this digital era, millennial generation has the power in the markets.They are savvy enough for fast learning about something new about tech or social media through Internet & smartphone.

Hermawan Kartajaya, Founder and President MarkPlus said that Netizen have the important role in the markets, because their power in influencing the Customer Behavior in Decision making of purchase. They will generate information through social media about the products of the companies. 

And base on decision making theory said that one aspect that influence so much to people for buy something is because reference by another person such kind family, friends, peers and others. And this millennial generations kinda a powerful generation to influence the people. So that's why we said that Youth is the New Senior.

So focusing on youth markets here is becoming important for the company to exist in the future then.


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